The seven coercived persuasion techniques.

To begin with:

Unethical Persuasion-Techniques (brainwashing / coercived persuasion) are based on the drive of a destructive cult or a destructive person,

  • to frustrate the contact between their victim(s)(their”‘possession”) and the dear-ones of that victim (people who really love the victim)
  • to frustrate any contact with someone with a critical thinking mind outside the boundaries of the power-structure
  •  in order to frustrate the reality-testing-possibilities of the victim(s),
  • in order to keep the power-structure, a closed structure/world within which they can do whatever they want with their victim(s), intact.

In my opinion out-casting or frustrating contact with some loving/caring person, for example by negative explanations from the destructive cult/person of everything that has been said or done by the loving/caring someone, should be seen as an alarming situation concerning the common knowledge of brainwashing.

THINK!..about it….

According to my perception,

Sjoukje Drenth Bruintjes

Before analysing MOL concerning the use of coercived persuasion first the following information about coercived persuasion:

About coercived persuasion.(see also factnet)

For an explanation in Dutch, see also: 7 destructieve controletechnieken

Coercive persuasion, is best understood as a coordinated system of graduated coercive influence and behavior control,designed to deceptively and surreptitiously manipulate and influence individuals, usually in a group setting, in order for the originators of the program to profit in some way, normally financially or politically.

The essential strategy is to systematically select, sequence and coordinate numerous coercive persuasion tactics over CONTINUOUS PERIODS OF TIME. There are seven main tactic types found in various combinations in a coercive persuasion program. A coercive persuasion program can still be quite effective without the presence of ALL seven of these tactic types.

Seven Coercived Persuasion Techniques:



  • TACTIC 1.: The individual is prepared for thought reform through increased suggestibility and/or “softening up,”



  • TACTIC 2 :Using rewards and punishments, efforts are made to establish considerable control over a person’s social environment, time, and sources of social support



  • TACTIC 3 : Disconfirming information and nonsupporting opinions are prohibited in group communication.


  • TACTIC 4 : Frequent and intense attempts are made to cause a person to re-evaluate the most central aspects of his or her experience of self and prior conduct in negative ways.


  • TACTIC 5 : Intense and frequent attempts are made to undermine a person’s confidence in himself and his judgment, creating a sense of powerlessness.


  • TACTIC 6 : Nonphysical punishments are used



  • TACTIC 7 : Certain secular psychological threats [force] are used or are present.

Explanation of the tactics

  • specifically through hypnotic or other suggestibility-increasing techniques such as: A. Extended audio, visual, verbal, or tactile fixation drills; B. Excessive exact repetition of routine activities; C. Decreased sleep; D. Nutritional restriction.
  • Social isolation is promoted. Contact with family and friends is abridged, as is contact with persons who do not share group-approved attitudes. Economic and other dependence on the group is fostered. (In the forerunner to coercive persuasion, brainwashing, this was rather easy to achieve through simple imprisonment.)
  • Rules exist about permissible topics to discuss with outsiders. Communication is highly controlled. An “in-group” language is usually constructed.
  • Efforts are designed to destabilize and undermine the subject’s basic consciousness, reality awareness, world view, emotional control, and defense mechanisms as well as getting them to reinterpret their life’s history, and adopt a new version of causality.




  • such as intense humiliation, loss of privilege, social isolation, social status changes, intense guilt, anxiety, manipulation and other techniques for creating strong aversive emotional arousals, etc.
  • That failure to adopt the approved attitude, belief, or consequent behavior will lead to severe punishment or dire consequence, (e.g. physical or mental illness, the reappearance of a prior physical illness, drug dependence, economic collapse, social failure, divorce, disintegration, failure to find a mate, etc.).


For more information on the subject see also FACTNET and for an explanation in Dutch, see: 7 destructieve controletechnieken

Another set of criteria has to do with defining other common elements of mind control systems. If most of Robert Jay Lifton’s eight point model of thought reform is being used in a cultic organization, it is most likely a dangerous and destructive cult.

These eight points follow:

Robert Jay Lifton’s Eight Point Model of Thought Reform:




Explanation of the different points of Lifton’s model

1 ENVIRONMENT CONTROL Limitation of many/all forms of communication with those outside the group. Books, magazines, letters and visits with friends and family are taboo. “Come out and be separate!”
2 MYSTICAL MANIPULATION. The potential convert to the group becomes convinced of the higher purpose and special calling of the
group through a profound encounter / experience, for example, through an alleged miracle or prophetic word of those in the group.
3 DEMAND FOR PURITY An explicit goal of the group is to bring about some kind of change, whether it be on a global, social, or
personal level. “Perfection is possible if one stays with the group and is committed.”
4 CULT OF CONFESSION The unhealthy practice of self disclosure to members in the group. Often in the context of a public gathering in the group, admitting past sins and imperfections, even doubts about the group and critical thoughts about the integrity of the leaders.
5 SACRED SCIENCE The group’s perspective is absolutely true and completely adequate to explain EVERYTHING. The doctrine is not subject to amendments or question. ABSOLUTE conformity to the doctrine is required.
6 LOADED LANGUAGE A new vocabulary emerges within the context of the group. Group members “think” within the very abstract
and narrow parameters of the group’s doctrine. The terminology sufficiently stops members from thinking critically by reinforcing a “black and white” mentality. Loaded terms and clichés prejudice thinking
7 DOCTRINE OVER PERSON. Pre-group experience and group experience are narrowly and decisively interpreted through the absolute doctrine, even when experience contradicts the doctrine.
8 DISPENSING OF EXISTENCE Salvation is possible only in the group. Those who leave the group are doomed.

For more information on this subject see also FACTNET and for more information on coercive persuasion techniques in Dutch: from exitcounselor Sjoukje Drenth Bruintjes


Coercived persuasion tactics within Miracle of Love(?)

Watch this reading of exitcounselor Sjoukje Drenth Bruintjes at the international conference in Brussels. A conference organised by the International Cultic Studies Association: